Brand Site Redesign
Defining Effects-Based Cannabinoids for Everyone
Level is a cannabinoid brand that was struggling to communicate the complexities of their products in the digital space. I worked with them to design an online storytelling experience that would help customers find the right product for them, and make it easy to find their products in the complicated patchwork of dispensaries and delivery services throughout the U.S. Agency: Sweden Unlimited
Level is the industry leader in innovative, scientifically-backed cannabinoids and cannabis products. I worked closely with their team to identify customer pain points and craft the online educational experience for customers who may not be experts in the cannabis space. My team and I worked from the ground up to build a user experience that clearly explains the product offering, while representing the brand with an approachable, yet trustworthy aesthetic.