E-commerce & UX Redesign
Global Digital Rebrand
As part of Pandora's global brand relaunch, I worked in collaboration with AKQA to bring their new aesthetic to the digital realm. From initial branding consultation and art direction, to e-commerce redesign and UX enhancements, I was involved in every aspect of the relaunch to help them meet their launch date while setting a new visual standard for the brand.
Danish jewelry company Pandora is the largest in the world, available in over 100 countries worldwide. I worked with the Pandora team – both in Copenhagen and in the U.S. – to help lead a global SFCC relaunch of the site, implementing a new brand identity across 13 international markets while rolling out new business initiatives such as click-and-collect, modular checkout enhancements, global design systems, and much more.