E-commerce Design / Art Direction
E-Commerce Launch for Luxury Cosmetic Brand
Without an existing e-commerce site and only social assets to pull from, Surratt came to us to help them create an immersive online experience that could compete with their larger wholesalers. I capitalized on some of these limitations by designing a visually dynamic site that would work with their existing imagery, and helping create a palette builder that echoes the in-store experience of creating custom palettes.
A New York makeup brand built on Japanese aesthetics, Surratt has built their name producing masterfully-crafted cosmetics and providing unparalleled quality and accessibility to the makeup world. I worked with the Surratt team to launch their first e-commerce presence, focused on beautiful imagery and custom product configuration.