Digital Branding / E-Commerce Design
Website Redesign for Luxury Swiss Fashion House
When I began working with Akris, they were in dire need of a modern digital experience that lived up to the quality standards of their product. I worked with their director and other stakeholders to establish new digital brand standards, covering everything from typography and color to art direction and asset creation. This led in to the redesign of their e-commerce site, where I worked to implement best practices while highlighting the timeliness and clean aesthetic of the design house. Agency: Sweden Unlimited
Founded in 1922, Akris has been a mainstay of high-quality clothing for almost 100 years. As the design lead on the Akris e-commerce redesign, I worked to bring their timeless and luxurious brand aesthetic into the digital space. Working hand-in-hand with creative director Albert Kriemler and his team, I also helped the brand to create visual guidelines for how Akris presents themselves both in the digital and physical spaces.