E-commerce Design / In-Store App


Reign is an innovative retail establishment and lifestyle brand based in the Meatpacking District in NYC. From storefront sketches, to the website, to the in-store app, I helped establish the brand's aesthetic, especially in the digital space. Under my leadership, Avex also created a progressive web app that takes customers deeper into the brands and products in the store and showcases original lifestyle content created by Reign. Photos by Vince Sirico.