E-commerce Design / In-Store App
E-commerce Site & In-store App for Innovative NYC Fashion Brand
My work with Reign started when they were just an idea. From initial sketches of the store's interior, to designing an in-store app, I was able to work with the client on a variety of customer touchpoints to create an immersive, interactive experience both online and in-store. Photos by Vince Sirico.
Reign is an innovative retail establishment and lifestyle brand based in the Meatpacking District in NYC. From storefront sketches, to the website, to the in-store app, I helped establish the brand's aesthetic, especially in the digital space. Under my leadership, Avex also created a progressive web app that takes customers deeper into the brands and products in the store and showcases original lifestyle content created by Reign. Photos by Vince Sirico.