Brand Site Redesign
Merging Premium Sportswear with Iconic Pop Culture
Starter has been a staple for decades, but their online presence has not maintained the relevance of their iconic streetwear. I worked with their management team to design a unique digital home for the brand that would allow them to tell their story and highlight featured products moving in to the future.
A premium athletic brand established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with the major pro basketball, football, baseball, hockey and college leagues. I worked with them to redesign their site to better align with their brand story.